How do you market Lego to girls? Lego itself is historically bad at it, but now it’s trying again.

The top 12 of Christmas toys has been released by retailers. You can see it here: http://www.bbc.co.uk/news/business-15449862

Here is my corrected version of the top 12:

• Lego

That is all.

I made a stop-motion Lego video once. It was in 1994, recorded with a huge VHS camcorder, with a BBC Micro connected to it to control the start-stop record action for each frame. I’d like to think that puts me so far ahead of the curve that I have, in fact, redefined the nature of what a curve is. In reality the one I did was indescribably shit, and this one here by Custard Productions is really good. Enjoy.

This now makes me want to dig out my Lego and make a new one with the array of slightly more sophisticated technology I have available. Thankfully for us all, my Lego is several miles away.