Maybe I just missed it all, but everyone seems to be failing to go mad about a key new feature in Google’s Picasa. Namely facial recognition.
At a basic level, it’s fairly old hat. My digital camera can recognise faces, and puts little boxes around them on the preview screen in real time. Picasa is a little more ingenious, and can recognise the faces of individuals, as opposed to just a generic face shape.
It starts scanning your photo library, and throws up a few faces. “Who’s this?” it asks. “Why, that’s Mike” I reply, and attach him to a contact in my Google Contacts. I do that for a few more people. Then, it starts to get clever: “What about these five guys? Are these also Mike?”. “Uh, yes, they are”. “Okay… I’ve found 20 more face I think are Mike’s, are there right?”. And so on.
It doesn’t catch every face, and still produces a heck of a lot of “I just don’t know how these people are” responses. Even then, if you attach the unknowns to an existing contact, it immediately adds in a few more saying “Ah, then I guess these ones are that person too?”
This is why I love the software that Google makes. As a programmer, I firmly believe in making the software do as much basic reasoning as possible to avoid clicks for the user. Google believes that too, but they have an army of geniuses (or the cash to buy an army of geniuses) to take that to the next level. Remember how Facebook lets you identify contacts by putting a box around them in photos? This is the autopilot version of that, and exactly the kind of thing computers should be doing for us: we give them the information, they sort it for us.
I know the idea of full facial recognition isn’t brand new, but this is the first time I’ve seen it used in a piece of consumer software, as opposed to being used to misidentify terrorist suspects in technology trails for airports.
Google may have become basically the same as Microsoft these days, but there’s a key difference: Google make free software that I want to use. Microsoft’s Live bundle doesn’t hold a candle to Google’s Software Pack.