Disco Justice
Apple is doing yet another product update: let’s all shit ourselves with excitement!

Look, I’m all for springing boners for the odd bit of nice gadgetry now and again, but why the bejesus is the Digg technology category always flooded with stories about anything that Apple does? When the iPhone came out, every man and his blog seemed to have an opinion on it, which Digg readers seem to lap up. Bloggers would write rubbish articles with nothing relevant in them. Even yesterday we had an alarmist article about how iPhone caches your screen so it can zoom it back in quickly when you switch apps, and if someone stole your phone and had the necessary skills they could browse some deleted cache files see what apps you’ve been looking at. Quite how someone looking at pictures of your apps is a bigger deal than someone actually having your phone in the first place (and thus access to all the apps on it) is a little beyond me. Not to mention Safari’s internet cache wasn’t brought up. Not to mention that every internet browser ever made has been caching users’ pages on laptops and desktops for over a decade. Let’s all merrily fill our pants about the iPhone.

Last month, it was iTunes. OOOH WHAT’S APPLE GOT IN STORE FOR ITUNES 8? Kevin Rose made a few hot predictions, and good for him. Personally, I had a suspicion we were in for more slate-grey, and a mostly unchanged user experience. Amazingly I was correct. Not to worry, now we can talk about what Apple should do for iTunes 9.

Or let’s talk about the new iPods. Yes, let’s. Actually, let’s not, because they’re exactly the same as before, but with a slightly altered shape. I bought an iPod Touch recently myself because, as I mentioned before, boners and technology. Somehow, Digg was able to tell me before time that the new iPod Touch had an internal speaker and, brace yourselves, a slightly curved back. When I heard this news, I immediately binned my existing iPod Touch, because there was simply no point in owning one that didn’t have a curved back. The one on mine is all flat and boring, and not at all useful. Thanks for keeping me in the loop, internet.

And here we are today. Apple is doing something else, everyone! Look! Computer nerds like myself are often pigeonholed for being obsessive about technology. Honestly, it’s the Apple folk who are giving us a bad name these days. Computer Hobbiest clubs of the 80s are long gone, the beardy long-haired socially-inept stereotype has been receding, replaced with professionals who treat technology as an industry tool. Except the Apple folk who, for some reason, whenever a new piece of Apple technology is announced, hinted at or even speculated on, immediately digg every related article they see while nursing uncontrollable boners and weeping with joy. Not cool, guys. Relax. It’s just another overpriced laptop.

Oh yeah, here’s the link, if you can afford to regularly spooge money on new MacBooks:
http://www.appleinsider.com/articles/08/10/09/sources_latest_macbook_pro_photo_is_the_real_deal.html